{"id":7131,"date":"2018-01-09T17:42:19","date_gmt":"2018-01-09T17:42:19","guid":{"rendered":"https:\/\/atlantiksurf.com\/en\/?p=7131"},"modified":"2018-01-09T17:42:19","modified_gmt":"2018-01-09T17:42:19","slug":"quicksilver-acquires-billabong","status":"publish","type":"post","link":"https:\/\/atlantiksurf.com\/en\/quicksilver-acquires-billabong\/","title":{"rendered":"Quicksilver acquires Billabong"},"content":{"rendered":"

I was astonished to read at the surfertoday<\/a> magazine that Quicksilver had bought Billabong<\/strong>. Two of the most famous brands in the world of surfing and other sports such as Snowboard and Skateboarding. The American company Quicksilver has acquired the Australian firm Billabong for\u00a0$299m<\/strong> and has been confirmed by the Australian company.<\/p>\n

According to Surfer Today “The acquisition is made\u00a0through Boardriders<\/strong>, the firm owned by Oaktree that controls Quiksilver, Roxy, and DC Shoes. The new combined company gives birth to the world’s leading action sports conglomerate with 630 retail stores in 26 countries, and global sales of around $2b.”<\/p>\n

So this means that Quicksilver (officially Boardriders) will now control brands as famous as RVCA, Element, VonZipper, and Xcel<\/strong> as well. And if anyone had any doubt the buying company said that “We are committed to preserving the autonomy, creativity, and unique cultures of all the brands while we leverage our best-in-class operating platform to accelerate the growth of the brands globally.”<\/p>\n

Billabong was founded in 1973 and experienced decades of welfare but the international crisis of 2008 really impacted them<\/strong> and ten years later, in 2018, one of the co-founders named\u00a0Gordon Merchant, who owns 12.8 percent of the shares in Billabong, voted in favor of the business deal.<\/p>\n","protected":false},"excerpt":{"rendered":"

I was astonished to read at the surfertoday magazine that Quicksilver had bought Billabong. Two of the most famous brands in the world of surfing and [\u2026]<\/span><\/p>\n","protected":false},"author":2,"featured_media":7132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[1],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nQuicksilver acquires Billabong | Atlantik Surf \u00ae<\/title>\n<meta name=\"description\" content=\"I was astonished to read at the surfertoday magazine that Quicksilver had bought Billabong. Two of the most famous brands in the world of surfing and.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atlantiksurf.com\/en\/quicksilver-acquires-billabong\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christian Crossing-Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/atlantiksurf.com\/en\/quicksilver-acquires-billabong\/\",\"url\":\"https:\/\/atlantiksurf.com\/en\/quicksilver-acquires-billabong\/\",\"name\":\"Quicksilver acquires Billabong | Atlantik Surf \u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/atlantiksurf.com\/en\/#website\"},\"datePublished\":\"2018-01-09T17:42:19+00:00\",\"dateModified\":\"2018-01-09T17:42:19+00:00\",\"author\":{\"@id\":\"https:\/\/atlantiksurf.com\/en\/#\/schema\/person\/f34ed7da82950ae6692bf74007adba4d\"},\"description\":\"I was astonished to read at the surfertoday magazine that Quicksilver had bought Billabong. Two of the most famous brands in the world of surfing and.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/atlantiksurf.com\/en\/quicksilver-acquires-billabong\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/atlantiksurf.com\/en\/#website\",\"url\":\"https:\/\/atlantiksurf.com\/en\/\",\"name\":\"Atlantik Surf \u00ae\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/atlantiksurf.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/atlantiksurf.com\/en\/#\/schema\/person\/f34ed7da82950ae6692bf74007adba4d\",\"name\":\"Christian Crossing-Taylor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/atlantiksurf.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cfbc173c9e531001833d50e58402d12c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cfbc173c9e531001833d50e58402d12c?s=96&d=mm&r=g\",\"caption\":\"Christian Crossing-Taylor\"},\"url\":\"https:\/\/atlantiksurf.com\/en\/author\/christian-crossing-taylor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Quicksilver acquires Billabong | Atlantik Surf \u00ae","description":"I was astonished to read at the surfertoday magazine that Quicksilver had bought Billabong. Two of the most famous brands in the world of surfing and.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/atlantiksurf.com\/en\/quicksilver-acquires-billabong\/","twitter_misc":{"Written by":"Christian Crossing-Taylor","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/atlantiksurf.com\/en\/quicksilver-acquires-billabong\/","url":"https:\/\/atlantiksurf.com\/en\/quicksilver-acquires-billabong\/","name":"Quicksilver acquires Billabong | Atlantik Surf \u00ae","isPartOf":{"@id":"https:\/\/atlantiksurf.com\/en\/#website"},"datePublished":"2018-01-09T17:42:19+00:00","dateModified":"2018-01-09T17:42:19+00:00","author":{"@id":"https:\/\/atlantiksurf.com\/en\/#\/schema\/person\/f34ed7da82950ae6692bf74007adba4d"},"description":"I was astonished to read at the surfertoday magazine that Quicksilver had bought Billabong. Two of the most famous brands in the world of surfing and.","inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/atlantiksurf.com\/en\/quicksilver-acquires-billabong\/"]}]},{"@type":"WebSite","@id":"https:\/\/atlantiksurf.com\/en\/#website","url":"https:\/\/atlantiksurf.com\/en\/","name":"Atlantik Surf \u00ae","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/atlantiksurf.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/atlantiksurf.com\/en\/#\/schema\/person\/f34ed7da82950ae6692bf74007adba4d","name":"Christian Crossing-Taylor","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/atlantiksurf.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cfbc173c9e531001833d50e58402d12c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cfbc173c9e531001833d50e58402d12c?s=96&d=mm&r=g","caption":"Christian Crossing-Taylor"},"url":"https:\/\/atlantiksurf.com\/en\/author\/christian-crossing-taylor\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2018\/01\/Billabong.png?fit=780%2C416&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6bcoz-1R1","jetpack-related-posts":[{"id":7587,"url":"https:\/\/atlantiksurf.com\/en\/jeremy-flores-wins-at-the-quicksilver-pro-france\/","url_meta":{"origin":7131,"position":0},"title":"Jeremy Flores wins at the Quicksilver PRO France","author":"Christian Crossing-Taylor","date":"17 October, 2019","format":false,"excerpt":"Jeremy Flores from France won in his country's event from Quicksilver. It was a surprise as he hasn't won any other event of the year although he got a good second position in the second event at Pro Bells Beach and a 5th at Tahiti. This 1st position made him\u2026","rel":"","context":"In "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/atlantiksurf.com\/en\/category\/sin-categoria\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2019\/10\/Jeremy-Flores.png?fit=780%2C425&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2019\/10\/Jeremy-Flores.png?fit=780%2C425&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2019\/10\/Jeremy-Flores.png?fit=780%2C425&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2019\/10\/Jeremy-Flores.png?fit=780%2C425&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7028,"url":"https:\/\/atlantiksurf.com\/en\/now-quicksilver-pro-france\/","url_meta":{"origin":7131,"position":1},"title":"And now the Quicksilver PRO France","author":"Christian Crossing-Taylor","date":"9 October, 2017","format":false,"excerpt":"As you might know already the Surfing season has 11 major championships and there are only 3 left: Quicksilver Pro France, MEO Rip Curl Pro Portugal and the Billabong Pipe Masters. The Quicksilver PRO France was due for the beginning of October but conditions weren't good enough so it's now\u2026","rel":"","context":"In "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/atlantiksurf.com\/en\/category\/sin-categoria\/"},"img":{"alt_text":"Gabriel Medina Surfer","src":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2017\/10\/gabriel-medina.jpg?fit=760%2C428&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2017\/10\/gabriel-medina.jpg?fit=760%2C428&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2017\/10\/gabriel-medina.jpg?fit=760%2C428&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2017\/10\/gabriel-medina.jpg?fit=760%2C428&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5028,"url":"https:\/\/atlantiksurf.com\/en\/waves-fun\/","url_meta":{"origin":7131,"position":2},"title":"No waves, no fun?!?","author":"raissa","date":"18 July, 2014","format":false,"excerpt":"Surfing, skating, yoga and other activities \u2013 we just love it! Well, most of the time. Unfortunatly I have to admit that rainy weather and a flat ocean make me fall into a lazy couch mood. And we all know: it does happen, no matter where. Even here in our\u2026","rel":"","context":"In "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/atlantiksurf.com\/en\/category\/sin-categoria\/"},"img":{"alt_text":"gummistiefel","src":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2014\/07\/gummistiefel1.jpg?fit=700%2C500&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2014\/07\/gummistiefel1.jpg?fit=700%2C500&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2014\/07\/gummistiefel1.jpg?fit=700%2C500&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2014\/07\/gummistiefel1.jpg?fit=700%2C500&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":5089,"url":"https:\/\/atlantiksurf.com\/en\/brazilian-star\/","url_meta":{"origin":7131,"position":3},"title":"Brazilian Star","author":"raissa","date":"26 September, 2014","format":false,"excerpt":"One of ASP Worl Tour 2014\u2019s top stars: Gabriel Medina. Especially after his great victory in the Billabong Pro Tahiti Surf Contest the whole (surf) world is talking about the man who beat world\u2019s best surfer Kelly Slater in an absolutely fascinating battle in the final round. But that's not\u2026","rel":"","context":"In "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/atlantiksurf.com\/en\/category\/sin-categoria\/"},"img":{"alt_text":"Gabriel-Medina","src":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2014\/09\/Gabriel-Medina.jpg?fit=700%2C500&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2014\/09\/Gabriel-Medina.jpg?fit=700%2C500&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2014\/09\/Gabriel-Medina.jpg?fit=700%2C500&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2014\/09\/Gabriel-Medina.jpg?fit=700%2C500&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":7009,"url":"https:\/\/atlantiksurf.com\/en\/filipe-toledo-wins-hurley-pro-trestles\/","url_meta":{"origin":7131,"position":4},"title":"Filipe Toledo wins the Hurley Pro at Trestles","author":"Christian Crossing-Taylor","date":"19 September, 2017","format":false,"excerpt":"The Brazilian Filipe Toledo has won the Californian competition of Hurley Pro at Trestles in San Clemente. Many people thought the winner was going to be an american or californian surfer but the truth is that Brazilians Adriano de Souza, Filipe Toledo and Gabriel Medina are performing quite well this\u2026","rel":"","context":"In "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/atlantiksurf.com\/en\/category\/sin-categoria\/"},"img":{"alt_text":"Filipe Toledo Surfer","src":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2017\/09\/Filipe-Toledo.jpg?fit=802%2C537&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2017\/09\/Filipe-Toledo.jpg?fit=802%2C537&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2017\/09\/Filipe-Toledo.jpg?fit=802%2C537&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2017\/09\/Filipe-Toledo.jpg?fit=802%2C537&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":4622,"url":"https:\/\/atlantiksurf.com\/en\/asp-world-tour\/","url_meta":{"origin":7131,"position":5},"title":"ASP World Tour","author":"raissa","date":"20 December, 2013","format":false,"excerpt":"With the Billabong Pipe Masters, the ASP World Tour went into the final round and was one oft the most exciting highlights of this season. Mick Fanning (AUS) , 32, won with a total of 54400 points this season before Kelly Slater (54150 points) and Joel Parkinson (48450 points) and\u2026","rel":"","context":"In "Sin categor\u00eda"","block_context":{"text":"Sin categor\u00eda","link":"https:\/\/atlantiksurf.com\/en\/category\/sin-categoria\/"},"img":{"alt_text":"asp-tour","src":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2013\/12\/asp-tour.jpg?fit=700%2C480&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2013\/12\/asp-tour.jpg?fit=700%2C480&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2013\/12\/asp-tour.jpg?fit=700%2C480&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/atlantiksurf.com\/en\/wp-content\/uploads\/sites\/4\/2013\/12\/asp-tour.jpg?fit=700%2C480&ssl=1&resize=700%2C400 2x"},"classes":[]}],"_links":{"self":[{"href":"https:\/\/atlantiksurf.com\/en\/wp-json\/wp\/v2\/posts\/7131"}],"collection":[{"href":"https:\/\/atlantiksurf.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/atlantiksurf.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/atlantiksurf.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/atlantiksurf.com\/en\/wp-json\/wp\/v2\/comments?post=7131"}],"version-history":[{"count":1,"href":"https:\/\/atlantiksurf.com\/en\/wp-json\/wp\/v2\/posts\/7131\/revisions"}],"predecessor-version":[{"id":7133,"href":"https:\/\/atlantiksurf.com\/en\/wp-json\/wp\/v2\/posts\/7131\/revisions\/7133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/atlantiksurf.com\/en\/wp-json\/wp\/v2\/media\/7132"}],"wp:attachment":[{"href":"https:\/\/atlantiksurf.com\/en\/wp-json\/wp\/v2\/media?parent=7131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/atlantiksurf.com\/en\/wp-json\/wp\/v2\/categories?post=7131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/atlantiksurf.com\/en\/wp-json\/wp\/v2\/tags?post=7131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}